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Save on your company's energy bill!

Gain greater predictability over your company's energy costs.

Free Energy Market

Cost savings, predictability, and autonomy for your business

Energy is no longer just a fixed expense—it is now managed as part of your business strategy.

The Brazilian electricity sector is undergoing a transformation. More and more companies—from medium-sized consumers to large industrial firms—are moving to the Open Energy Market in search of lower energy costs, financial predictability, and greater control over their supply contracts.

What Your Company Gains

Savings on Your Energy Bill Contracts that are more competitive than those in the regulated market
Budget Predictability Costs are set in advance, with no surprises
Autonomy in Contracting You choose the supplier, the deadline, and the terms

Benefits of Participating in the Open Energy Market

Savings on your energy bill

Companies that switch to Mercado Livre can reduce their electricity costs by up to 35%.
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Security and Transparency

In the Free Energy Market, your company enjoys greater security and transparency at every step.
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More sustainable energy

You can purchase energy from renewable sources, which helps the environment and boosts your company's image.
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More predictable prices

Enjoy predictability and know exactly what you'll pay, with no rate tiers or surprises.
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Understand the market

What is the Free Energy Market?

The Free Energy Market is the environment within the Brazilian electricity sector in which consumers can freely choose from whom to purchase energy, negotiating commercial terms, deadlines, volumes, and prices directly with suppliers and generators.

Current Environment

Regulated Market (ACR)

Electricity is purchased exclusively from the local utility, under standardized rates and terms, with no room for negotiation.

  • Exclusive supply through the local distributor
  • Rates and conditions set by ANEEL
  • Annual pay increases without the possibility of negotiation
  • Little flexibility for large consumers
Opportunity

Mercado Livre (ACL)

Energy trading now operates just like any other strategic business input: with tailored proposals, quotes, and contracts.

  • Free choice of energy provider
  • Direct negotiation of price, terms, and volume
  • Customized plans tailored to your usage profile
  • Option to purchase energy from renewable sources

Because it involves technical, financial, and regulatory decisions, the transition to the Free Energy Market requires expert guidance. This is precisely the role of Atmo Energia’s energy consulting services: to simplify the complexities of the electricity sector and translate them into sound and profitable decisions for your company.

In practice

How does the Free Energy Market work in practice?

One of the biggest concerns for companies considering a transition is understanding what, in fact, changes in day-to-day operations. The answer is straightforward: the source of the energy changes, not its delivery.

01

The utility continues to deliver its energy

The infrastructure, network, and physical delivery will remain exactly as they are today, with no changes to the company's operations.

02

You choose your energy provider

The company will now select its own supplier based on comparable and negotiable commercial proposals.

03

The contract is tailored to your needs

Tailored to your organization's consumption profile, seasonality, and financial goals.

04

You negotiate the price and terms

Deadlines, adjustment methods, and specific conditions—something impossible to obtain in the regulated market.

This model changes the way electricity is viewed within the company: from a fixed cost that is poorly understood, it comes to be treated as part of the organization’s energy management, with metrics, reviewable contracts, and procurement strategies aligned with the business’s financial planning.

Step by step

What is the process for switching to the Free Energy Market?

Migration requires planning, technical analysis, and regulatory oversight. Atmo Energia carries out each of these steps using its own methodology, always with complete transparency regarding timelines, risks, and expected results.

It all begins with a detailed analysis of consumption history, energy bills, current contracts, and the characteristics of the consumer unit. This assessment reveals the true potential for switching providers and identifies savings opportunities that often go unnoticed.

Based on the analysis, we simulated different scenarios by comparing current costs in the regulated market with potential costs in the Open Market—taking into account contract terms, rate structures, and market projections—before making any decisions.

Every company has a unique consumption profile. At this stage, we determine the most appropriate procurement model—long-term contracts, staggered purchases based on market conditions, or a mix of sources—while balancing cost savings, security, and flexibility.

The migration process involves formal steps with the local distributor, the Electric Energy Trading Chamber (CCEE), and ANEEL requirements. Atmo Energia handles all of these regulatory matters on behalf of your company, without any risk of an interruption in service.

After the contract is signed, we monitor contract performance, the unit’s consumption, and opportunities for adjustments or renegotiation—ensuring that the benefits gained from the migration are maintained and expanded over time.

Who can save money
on electricity?

Businesses connected to medium- or high-voltage power grids can now switch to the Open Energy Market. This includes industrial facilities, large retail businesses, hospitals, shopping malls, commercial complexes, and service companies.

Find out if your company is ready to migrate
Start saving now

Find out how much your company can save

Contact ATMO Energia and request a personalized analysis of your potential for transitioning to the Open Energy Market.

Contact us by email originacao@atmoenergia.com.br
What is the free energy market?

The Open Energy Market is an environment where companies can choose from whom to purchase electricity, negotiating prices, terms, and contractual conditions with greater flexibility than in the regulated market. How can Atmo Energia help? Atmo Energia provides guidance throughout the entire migration and management process in the Open Energy Market, identifying opportunities for cost savings and ensuring secure negotiations.

Who is eligible to switch to the Free Energy Market?

Currently, medium- and high-voltage consumers can switch to the Free Energy Market, provided they meet the applicable regulatory requirements. How can Atmo Energia help? The Atmo Energia team conducts a detailed analysis of your facility to verify eligibility and identify the best time to switch.

Is migration complicated?

Migration involves regulatory steps, updating registration information, and hiring specialized agents, but it can be handled easily when guided by experts. How can Atmo Energia help? Atmo Energia coordinates every step of the migration process, reducing complexity and handling the paperwork for the client.

Can companies from any industry join the marketplace?

Yes. Manufacturers, businesses, hospitals, retail chains, logistics centers, educational institutions, and various other sectors can benefit from the Free Energy Market. How can Atmo Energia help? Atmo Energia develops customized strategies for each sector, taking into account their operational characteristics and financial goals.

Get your questions answered

Do you have any other questions?

No problem! Our team specializes in migrating to Mercado Livre and is ready to answer any questions you may have about how the process works and the benefits for your company.

Click below to chat with us right now.

Contact Us

contato@atmoenergia.com.br

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